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DORITOS - THE SUMMERBIBLE


EXCITED as Back in 2015 I worked with the Ladbible to create design work for the BOLD SUMMER campaign. Web backgrounds and social media artwork I have just seen that it was Highly recommended in the Brand Republic Digital Awards 2016.

While Doritos’ positioning was appealing to a broad audience base, the brand was losing relevance with their target younger 16-34 audience. They were looking for a punchy new direction that was going to ignite the brand: say hello to ‘For The Bold’. ‘For The Bold’ is positioned to inspire the public to behave bolder by embracing the unplanned and living in the moment, the result of which will lead to legendary times with your mates!

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