Dare is a UK based luxury lingerie brand which officially launched in November 2023. We were asked to create a logo for them that emphasised their core values of being bold, strong and recognisable against other high street brands and in such a competitive market.

The founders of Dare wanted those that wore their lingerie to feel empowered so we designed a simple, but elegant logo which could be developed and used in various ways throughout the growth of the brand. It uses clean lines and a minimal colour palette so ideally suited for marketing material from packaging to websites to social media platforms. Dare is at the beginning of its story but we love making those small ideas into big realities.